NetGift Registry - How We're Different

How We're Different

NetGift Registry's value proposition to a partner consists of a rich programmatic interface to an open, XML-based gift registry engine and distribution of that partner’s gift registry data across our network of high-traffic destination sites.

Our approach to the gift registry space is grounded in the dual beliefs that a partner’s brand is their most important asset, and that a partner’s gift registry data is most valuable when widely distributed/leveraged across the Internet.

Our market position is very different than our competitors. For a quick comparison, here are two online-only gift registry companies and retailers they have partnered with:

IveBeenGood.com

Click here

WishClick.com

Click here

In each case, these "click-away" gift registry companies are building their own brand, their own destination sites. You don't add items to your ebags gift registry, you add it to the WishClick gift registry. That is the exact opposite of our approach. We believe the most important asset a partner has, especially online, is their brand.

Della.com is a gift registry aggregator and destination site. NetGift Registry does aggregate gift registry data from retailers, but makes the data available across high-traffic Internet sites, not at netgift.com. Amazon.com is a major investor in Della.

There are two brick-and-mortar gift registry providers in the market, Marcole and Cornerstone. Their focus seems to be on delivering a private-labeled solution, primarily in-store, with recently Internet-enabled features. We don't know their level of commitment to an open, XML-based gift registry schema like NetGift, or the availability of tools that would allow a retailer to manage their gift registry data across other high traffic sites or to shoppers' Web phones and PDAs like NetGift does.