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Getting, Keeping and Deserving Your Customers For anyone in your organization that deals with your potential or existing clients, Getting, Keeping and Deserving Your Customers is a must. You will learn how to use tecniques that focus on you, your customer and the bigger picture. The course content covered is below. Click here to find out more about the dates and pricing for this class. Presented by: Patricia Fripp, CSP, CPAE Sponsored by the • How to gain an unfair advantage • Efforts must be ongoing, consistent, relentless and sometimes shameless • Life is a series of sales situations • Effectively using a mix of high-tech, low-tech and no-tech in your marketing. The magic is the mix. • It's not who you know, but who wants to know you • Making customer service a sales tool • How to exceed expectations • Knowing the customer and the competition • You don't close sales---you open relationships • Real sales come after the close • Earning peoples business, avoid prejudging • Making your customer a part of your pr program • Who do you market to? Those who know and love you and those who have never heard of you. • Keep selling the customers you already have • Targeting the customer you want. Then earn their respect • Using customers as a resource • Box of donuts consulting • Giving clients quality, value, convenience, choice, speed and appreciation • It's not your customer or clients job to remember your name, it's your obligation and responsibility to make sure they don't have the opportunity to forget you • Giving something of value with no expectations • Keeping in touch with clients and prospects • Team approaches to building your business • Model, encourage, reward and let happen • The Ritz-Carlton approach • Developing the entrepreneurial-thinking, take the initiative, act like your name is on the door attitude. • Everybody brings in the business, serves the customer and increases profit • Don't overlook opportunity close to home • People do business with: people they know, people who do business with them, people their friends talk about, and people they read about • The Jonathon Stone approach • Professional friends/ strategic alliances • How, well, result • Travelling with your own pr agent • Being visible and involved in your community • Embracing technology for productivity and time management • Use technology to nurture the personal touch • Information about your customers turns potential into performance • Contact management systems • Hollywood in your marketing • Letters should be a salesperson in print • Using magic words • Studying your competitors ad campaigns • Frequently reinforce ideas that are productive and profitable Go back to the Home Page Go back to the Programs Page

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